다른 생각/이념/주장을 존중합니다. '공명지조'를 직시하는 서비스를 만들어보고자 합니다.

고객관리체계 생성객질 수치화 및 후속 마케팅 전개 방향성 수립시계열에 따른 객질 하향 방지 및 resurrect 유비용 타겟 마케팅 기획넛지캠페인 AB test 진행 : 넛지 포인트 트리거 탐색 및 유의미한 결과(구매전환률) 도출

[CRM Position]Membership design(Cost & Effect Simulation, Coverage expansion)Service Cross-Usage maximizationUser based KPI Setting(Defining / Scoring)User database define, utilize on services

[CRM position]Channel management(App-push, E-mail, SMS, SNS etc...) - 1,1,1 strategy(1person, 1day, 1marketing message) setting based on marketing fatigue*Marketing receiving consent 200% increase - Finding a problem on automated hybrid messaging tool*Saving sending LMS cost 1 billion dollars by re-negotiate of cost per messageTarget Marketing, A-B testing, Data analysis - Targeted Banner inventing*CTR 170% increase/compare to original banner - Collaborative marketing contents serving to Users / APPLE*CR 20% / apple products interested customer seg. inviting to apple music serviceReal-time Personalized Automation CRM Tool release.(Data structure, Marketing flow inventing)*UNICA_IBM Tool specialistCoupon-Cost analysis / based on Lowest price strategy at search engine

[Media Lab]_News Service Operation TeamStudying News contents serving processUnderstanding Value proposition of News servicePersonalized using pattern analysis

Managing a new project in Korea[Hand over culture to Tech_H.O.T]Making app prototype of culture exchange subject.-