• Collaborate with cross-functional teams to conceptualise, develop, and launch innovative loyalty programs and solutions tailored to client needs.• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.• Drive product roadmap prioritisation based on client feedback, market demand, and business objectives.• Streamline and optimize internal processes related to loyalty program development, implementation, and management.• Define clear workflows, standard operating procedures, and performance metrics to ensure efficiency and effectiveness.• Continuously monitor and evaluate process performance, identifying areas for improvement and implementing corrective actions.• Serve as the primary point of contact for assigned client accounts, building strong relationships and understanding their business goals and challenges.• Develop and execute strategic account plans to drive client satisfaction, retention, and upsell opportunities.• Proactively address client needs, concerns, and escalations, ensuring timely resolution and exceeding expectations.

Designing easy-to-use loyalty solutions based on the science of Human Behavior and Analytics and the art of innovative program design.Creating a Human-Centric loyalty strategy to engage Channel Partners, Influencers, and Customers results in greater success stories for brands collaborating with companies who are keen to explore the most innovative and customized approach to Engage, Motivate, and Drive their Channel Partners and Customers, in turn, driving business results. Creating Effective solutions to drive sales and deliver better ROI.

Conceptualization, developing, and overseeing the Execution of loyalty programs across12 Sectors and thereby contributing to business development (Consulting Team)This includes Customer loyalty programs, Channel loyalty programs, Employee Sales andIncentive program and Technology Solutions.The role was as follows:Meeting up with the Corporate to understand their business challenges in detail fromvarious business stakeholders, do an analysis of the existing practices of the companyand make recommendations for improvements.Design the Program construct and define concrete solutions to meet the businessrequirements and contribute to revenue growthDesign and develop an advanced multi-channel loyalty program for all Corporatebasis their business needs Coordination with various stakeholders to ensure smooth implementation and launch ofLoyalty Program.Collaborating with technical resources to define the technical architecture thatmeet business requirementsOverseeing the execution process of the Launch of the Loyalty program with clients and internal stakeholders.Design and deliver marketing campaigns that are data-driven and segment-focused withaccountability for the effectiveness of the campaigns. Responsible for increasing revenue through new clients and contracts and generating new opportunities in loyalty marketing. (Sales). Prepare customized proposal presentations to provide the strategy and solutions to the Client.Analyze market studies in terms of competition mapping, market intelligence, and market share. Data Analytics & Customer Segmentation to drive behavior and customer satisfaction

Manage Redemptions for clients

• Account Management of existing and high end clients.• Identifying new markets for the services of the company across the country. • Responsible for attending meetings with prospective Corporate Clients. • Follow ups with existing clients and identify new sales opportunities. (Cross Sell & Up sell)• Provide demos, presentations of company’s services to potential clients. • Analyze client's requirements and provide them solutions/services accordingly • Generating sales revenue from new as well as existing clients towards growth of the Company. • Getting feedback from clients and identify necessary changes in services. • Coordinating with the technical team for making these changes in the services. • Specialist institutional sales with Supply Chain & designing Loyalty Program to develop the Business• Involved in online Catalogue Sales Online and Offline for Rewards & Recognition Program • Loyalty Program Customer analysis and leading to growth in Sales.• Strategic Consulting, including business plan & sales strategy development.

• Specialist institutional sales with Supply Chain & designing Loyalty Program to develop the Business• Involved in online Catalogue Sales Online and Offline for Rewards & Recognition Program • Loyalty Program Customer analysis and leading to growth in Sales.

Manager Loyalty ProgramPromoted to drive and oversee the loyalty program with in the store as well as support other 4 outlets in Mumbai with administrative functions, Hire, train mentor and evaluate sales executives; handle employee relations and HR issues. Responsible to run the External Loyalty Program of Co-Brand Card and Imint. Alliances with other brands in order to offer additional benefits to the loyalty program members. Conceptualization & Developing the Program. Coordination with various stakeholders to ensure smooth implementation and launch of Loyalty Program. Events and promotions management Agencies : Managing the agency for back-end program implementation Internal :Coordination with various departments for a smooth launch and ongoing program managementOperations & Management of the ProgramSales Performance: Growth of 20% YOY in loyalty program & 25% YOY in Intuitional Gift Voucher SalesRelationship building - established and maintained excellent relationship with the Co-branded Credit Card Company, In-house Loyalty Programs Channel and External Loyalty Program Function

Supervisor for loyalty program i.e. FCC(First Citizen Card) and Co-Branded Credit Card with Citi Bank Inc. Working very closely with Citi Bank and Loyalty Program team at HO.

Distribution of Insurance and Mutual Funds through multi fested Channels like Direct Marketing and Retail Segment. Marketing Activities for lead generation like Road Shows, Mall Events ECT.Aims (Direct Selling Agent of ICICI Bank Credit Card Division)

HBL Global is the Sister Concern of HDFC Bank Ltd. Handled a team of 6 Sales Executive, catering to HNI Segments for the Sale of HDFC Bank Credit Cards. Responsible for driving schedule adherence within the teams as per the standard required, monitoring the utilization ratio and occupancy percentage for the process, and making the schedule changes as required.

Sales and After sales Service of Philips India Products, Customer Interaction and Client Servicing, Responsible to carry out time to time Promotional Activities as Distributors Outlets. Successfully Launched 2 Products in the tenure.