-Product Listing Optimization: Implemented pricing, stock, and content strategies to enhance and manage product listings, maintaining marketplace account health across multiple countries. This effort ensured top visibility and maximized sales for Philips Top Runner products, significantly contributing to the achievement of overall Annual Operating Plan (AOP) targets.-Data Analysis: Utilized Excel to collect, process, and analyze sales and campaign data, developing comprehensive dashboards to evaluate various sales metrics. This enabled real- time tracking of sales performance at both total and marketplace levels.-Promotional Campaign Management: Independently led the preparation, execution, and post- campaign analysis of marketplace promotion campaigns, following initial guidance from the manager. Successfully increased sales by at least 50% compared to the baseline.-Stakeholder Management: Engaged daily with diverse stakeholders, including supply chain,pricing teams, and product owners, through team chats and meetings. Ensured alignment and coordination of key information to guarantee successful campaign execution.

-Conduct data analysis and insights generation to support the content team in preparing weekly and monthly social media reports across all channels. Utilize analytical tool Hootsuite to track performance metrics and identify opportunities for optimization.-Support the Social Media Manager in the development and execution of strategic social media campaigns, using insights from competitive research and market analysis. Ensure seamless implementation of campaign tactics and monitor performance metrics to optimise results throughout the campaign lifecycle.-Manage social media content for multiple brands, coordinate with stakeholders, and maintain a dynamic social media calendar to ensure timely and consistent postings across all channels.-Assist the social media team in content creation by independently producing at least two pieces of engaging content per week. Achieved an average engagement rate of 4% on Instagram through executed content strategies.-Engage in daily community management activities to foster and maintain positive relationships between brands and customers. Monitor social media channels for customer inquiries, feedback, and comments, ensuring timely responses and resolutions.

-As an Impact Reporter at Careibu, my role involves creating documentaries that highlight the positive impact of the organization's work on elderly people and students. Working closely with a team of professionals, I develop and produce high-quality video content that effectively communicates the organization's mission and vision. This requires strong communication skills, as well as the ability to collaborate effectively with others and think creatively to bring the organization's story to life.-In addition to documentary making, I also manage the organization's social media accounts on Instagram and Facebook. This involves generating engaging content, responding to comments and inquiries, and tracking and analyzing social media metrics to measure the success of our campaigns.

-Mainly responsible for the management of the community matching work. Through one-to-one communication with students and elders, solving problems that arise during the matching process, promoting increased motivation of elders and students to participate in matching, achieving a 100% success rate of matching and a monthly matching activity rate of over 85%.-Participated in the planning and implementation of a zero-budget marketing campaign, successfully working with student organisations and other NGOs to raise awareness of the organisation through social media campaigns and video production, resulting in the recruitment of more student volunteers to fill the 200+ vacancies.

-Documentary film shooting; Targeted at postgraduate students, a humanities documentary was made to document their studies and lives. I was mainly responsible for the film's planning, filming and behind-the-scenes editing. The film was posted on the Chinese mainstream social media Weibo and received over 10,000 views within a week, capturing the public's attention on the real life of Chinese students.-Professional portrait and event photography with Smiler in the Netherlands, involved in over 300 shoots in two months, selling over 100 sets of photos and generating over €3,000 for the company.

-Responsible for editing, publishing, maintaining, managing and interacting with content on mainstream Chinese social media and professional forums (e.g. RED, Zhihu, Weibo).-Planned and executed a marketing campaign on mainstream Chinese social media 'RED', creating a series of highly popular posts through analysis of user activity, tripling the number of followers and quadrupling the total number of views on the platform within two months.-Responsible for data collection and analysis of RED to understand user preferences and optimise account content, doubling the number of user interactions and likes and significantly increasing customer contract signing rates