π Vinney Ashurst Email and Phone Number
π Vinney Ashurst work email
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π Vinney Ashurst personal email
As a Marketing Manager, I am known for my expertise developing strategy and supporting implementation, leveraging business and technical acumen to generate solutions for complex issues. I specialise in championing strategic initiatives to deliver effective results, participating in critical decision-making processes while working proactively with cross-functional teams to drive competitive advantage. With a strategic mindset, I am committed to cultivating exceptional stakeholder relationships, meeting their needs and expectations at every step. As an experienced and goal-oriented professional, business owners know they can rely on my ability to provide exceptional service, resources, and methods to meet ever-changing objectives and ensure compliance with all regulatory requirements, based on my expertise in the following areas:Strategic PlanningDigital MarketingMarketing CommunicationsBrand ManagementMarketing ManagementConnect with me today to find out how I can apply my skills and knowledge to help you reach your company objectives!
Fluid Strategic Communications
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Business DirectorFluid Strategic Communications Mar 2018 - PresentWilmslow, South ManchesterAs an essential member of the Senior Leadership Team, I oversee shopper and retail marketing direction across all day to day activities for Fluid Group, including promotions and partnerships. I lead the development of βagency know howβ principles and processes to maintain the strategic position of the business . I also managed the day to day running of the account team, setting the strategic direction of all client briefs and new business approaches. I identified and implemented personnel objectives and review processes including the staff benefits programme.β’ Successfully merged with larger network agency group ahead of schedule by re-positioning agency, setting new credentials, mission, and vision, and improving processes that resulted in business wins and pipeline orders.β’ Recruited and hired new account management team, replacing 80% of existing team with effective group that generated order book of projects into 2020 and beyond.
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Head Of Shopper Marketing Uk & EuSpectrum Brands, Inc Sep 2016 - Mar 2018Manchester, England, United KingdomI set up an internal function providing shopper marketing services for 28 countries across EU markets, positioning the brand as the supply partner of choice. I established functional requirements for shopper marketing, category management, and a sales promotion strategy for three key appliance brands. Collaborating with internal teams, I prepared product feature and benefit stories, providing engaging trade sell-in presentations, and developing websites, creative concepts, and digital communication assets. β’ Led initiatives that delivered positive results, including +Β£1m sales increase in one retailer by constructing category management approach to range reviews and conducting first shopper marketing research β’ Drove business up by more than 18% for key online retailer to increase profitability, building brand and product visibility online which, in turn, grew sales and reduced returns. -
Pringles Senior Brand Manager Uk & IrelandKellogg Company Jan 2016 - May 2016Manchester, England, United KingdomRecruited to promote the Pringles brand through stores, I managed the brand, worth over Β£200m, across the UK. I implemented a UK business marketing plan, preparing briefs for Activation and Field Sales teams. In collaboration with internal teams, I prepared growth targets, aligning demand planning to ensure sufficient product manufacture and distribution. I also assessed consumer and shopper behaviour, informing future business cases and growing the brand. I deployed new product development, commercial innovation, and Above the Line (ATL) media plans, investigating additional distribution opportunities to grow sales and market share. β’ Initiated and led negotiations with potential partner brands to create engaging consumer propositions and developed retailer βsell-inβ stories for brand at category and SKU level. β’ Led development of UK-specific media campaigns across full marketing mix (print, broadcast, digital), managing internal team and collaborating with external agencies. -
Client Services DirectorSavvy Sep 2015 - Dec 2015Leeds, England, United KingdomRecruited to guide senior management in developing an Account Management function to ensure productivity and efficiency, I worked closely with the HR Manager to carry out a resource mapping exercise. We clarified the strategic vision and overall business plan, identifying an optimum structure to deliver against business targets. This led to the creation of clear and accountable job descriptions for all roles, along with a career development plan, targeted training, and performance appraisal process. I successfully landed new business, pitching to satisfy client marketing needs and developing propositions across the full marketing mix. -
Head Of Shopper MarketingBlue Chip Marketing Mar 2013 - Jul 2015Manchester And London UkI built the Shopper Marketing team, implementing structured planning discipline and developing the necessary infrastructure designed to meet the business needs of FMCG brands, retailers, and trade marketing communications. I supported the wider operations team, ensuring delivery of effective and outcome-driven results across all marketing channels built on solid marketing and retail knowledge and experience. β’ As member of Senior Management Team, played key role in determining direction and re-positioning of business, driving branding, establishing vision and mission, and helping to establish new pipeline to grow future revenue.
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Planning Director - Shopper Marketing & RetailJwt Feb 2012 - Feb 2013London, United KingdomI set the strategic direction for JWT Shopper, planning and activating retail and shopper marketing campaigns, directing a media neutral approach to provide a specialist voice at every stage of the journey from consumer to shopper. -
Shopper Marketing PlannerBillington Cartmell Aug 2011 - Jan 2012London, United KingdomI designed and led the BCL group Shopper Marketing proposition, focusing on the Consumer Brands division and developing new business pitches.
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Senior Brand ManagerWm Morrison Supermarkets Plc Mar 2006 - Jun 2011Bradford, United KingdomI set the strategic direction of the Morrisonβs brand, managing fresh food positioning, seasonal events, commercial spikes, and third-party partnerships.
π Vinney Ashurst Skills
π Vinney Ashurst Education Details
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St Helens College School Of Art & Design -
Golborne Comprehensive School
Frequently Asked Questions about π Vinney Ashurst
What company does π Vinney Ashurst work for?
π Vinney Ashurst works for Fluid Strategic Communications
What is π Vinney Ashurst's role at the current company?
π Vinney Ashurst's current role is 20+ years of success leading innovative marketing and branding campaigns from shop floor to board room.
What is π Vinney Ashurst's email address?
π Vinney Ashurst's email address is vi****@****ail.com
What schools did π Vinney Ashurst attend?
π Vinney Ashurst attended St Helens College School Of Art & Design, Golborne Comprehensive School.
What skills is π Vinney Ashurst known for?
π Vinney Ashurst has skills like Shopper Marketing, Integrated Marketing, Digital Marketing, Fmcg, Customer Insight, Direct Marketing, Advertising, Relationship Marketing, Digital Strategy, Brand Management, Marketing Communications, Creative Strategy.
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