100 Monkeys, Inc.

Our business philosophy was borrowed from some pseudo-serious science. As the story goes, scientists confirmed the old “monkey see, monkey do” cliché after studying how monkeys learned to peel sweet potatoes before their meals. Effecting change in the monkey world hinged on two critical factors: monkeys communicating messages effectively AND mimicking the behavior of others. Once the “100th monkey” acquired this skill, the learned behavior spontaneously spread to instantly become part of the culture and collective “monkey conscience.” Every day, we work along these same lines, creatively sharing your story, altering perceptions and behavior, and piercing the collective consciousness of consumers.