101 JAKFM

I N S I D E 1 0 1 101 JAK FM listeners are age 25 to 45 years old and always on the move, new in parenthood, already “up there“ in their career and love hits music. Speak American English with strong Indonesian language mix together. These professionals want to be inspired and consists of single males / females and those with young children. Currently 101 JAKFM is no.1 Radio for young adult according to Nielsen Research. R A D I O P R O F I L E Frequency 101 FM Format Adult Contemporary Hits Radio Tagline 101 JAKFM It’s Your Music Music characteristic Hits music from 90’s and 00’s, upbeat, easy listening Language Indonesian 50%, English and others 50% L I S T E N E R S P R O F I L E Sex Male, female Age 25 – 35 years (main), 35 – 45 years (spread) SES A, B , C1 Marital Status Single, newly wed Education Academy (40%), university (60%) Geographic Jakarta Characteristic Young urban, upcoming professionals, outgoing, modern, trendy, brand sensitive. Menara Imperium Lt. P7 Jl. HR Rasuna Said Kav. No. 1 Kuningan, Jakarta 12980 Indonesia P. +62(21)8370 7171 I F. 83707172 www.101jakfm.com