110 Theory

What do we do We’re a design firm that specializes in creating and improving digital experiences in the healthcare and wellness industries by making them intuitive, welcoming, and human. Who do we help We partner with tech-savvy healthcare institutions and their technology providers, catering to the entire health-tech value chain. Our comprehensive design services help health-tech leaders scale their team’s design capabilities at every stage of their product roadmap: user research to validate ideas, product design to accelerate growth, and design systems to streamline development. Why choose us -We design for the entire healthcare ecosystem, ensuring our solutions are enjoyable for patients and their families, operationally feasible for development and care teams, and economically viable for the business. -We adapt to our clients’ existing structures and team dynamics instead of imposing predefined frameworks and tools. Collaboration across departments allows us to leverage what already exists to drive meaningful change. -We support intrapreneurs in driving innovation from within. Our role extends to helping innovators build the case for their ideas, communicate their value, and gain stakeholder buy-in.