13COPYWRITING w/ Kelly C. Richardson, EdS

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” ― Blair Warren, The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding Marketing copy can’t sell the best product, but great marketing copy can sell anything. Kelly knows exactly what to say — and how to say it — to engage the complex emotional impulses of your prospect in a way that pushes past resistance and literally forces a response. The result is a bigger ROI on all of your marketing communications. Kelly’s expertise includes direct response sales copy; email campaigns and list-building hacks; cornerstone content development; lead generation and sales funnels; and social media channel monetization. He’s a staple of the annual digital marketing conference speaker rotation — appearing at events in Florida, Georgia, Alabama, Tennessee, and the Carolinas — and, he coaches copywriters through his digital study courses and online small group instruction. He’s provided digital marketing strategy and execution for over 250 small- to mid-sized organizations in the B2B, B2C, and non-profit environments — including prominent consulting roles with Cardinal Health, BASF, Yahoo! Search Marketing, IBM, and Circularity Healthcare. Kelly holds a BA in English (Georgia State 1999), an MA in Education (Georgia State 2001), and an EdS in Instruction (Lincoln Memorial 2010) — and, he’s a proud graduate of the American Artist & Writers Institute, electing him into their Hall of Fame in 2008.