18Communications

18Communications is a Sydney-based public relations, marketing and social media management company focused on communication and building brand profile to local Chinese consumers. Over 1.4 million Chinese tourists spent $11.3 billion in Australia in the 12 months leading up to July 2018 and 166,000 Chinese students are pursuing their higher education in Australia on short-term student visas. There are approximately 3.0 million WeChat accounts in Australia and over 550k native Chinese living here. This combined local market would be the key target for building brand awareness for any Australian or International brand looking to target Chinese consumers both here and abroad.