1send

1send is a retention marketing tool for Facebook Messenger started by ex-Meta employees. It's like an email marketing tool on Facebook Messenger. Businesses can now send proactive, outbound messages to subscribers like in a newsletter. Existing tools focus only on reactive conversations like customer service chatbots. - Compared to email marketing, messaging has a higher, faster open rate and less concerns about deliverability from spam filters; - Compared to social media marketing, messaging is not impacted by the feed algorithm since it goes directly to a user's chat inbox. Meaning consistent impressions without buying ads.