2-Serve

Founded in 2006 by greengrocer David Watkins, 2-Serve draws on over two decades of David's experience in London's New Covent Garden Market. Beginning as a warehouse packer and working his way up to a respected buyer, David used his expertise to create a business dedicated to supplying hand-picked, high-quality seasonal fruit and vegetables to London's hospitality and catering. A true family business, we are run by David, his wife Pamela, and their sons Archie and Josh, each with their own expertise. While David and Archie ensure that only the finest produce leaves the warehouse, Josh provides essential communications to customers, ensuring they have what they need. Pamela holds down the fort, ensuring every customer request is handled with care and efficiency. This personal touch at every level sets us apart from our competitors. Based in New Covent Garden Market, we are uniquely positioned to offer swift, tailored service to Central London and surrounding areas. Our core values of quality, communication, service, and price are rooted in David’s core beliefs and hands-on market experience and continue to guide the business today. We remain committed to responsible practices and continues to expand its offerings while maintaining its passion for exceptional fresh produce.