212-Collective (Acquired by IMPA)

212 Collective was a regional creative alliance built to launch new products and scale brand communities across the GCC, North Africa, and East Africa. We specialized in social-led activations and community building through culturally tuned storytelling, delivering full-stack campaign execution in partnership with agencies across Egypt, Kenya, Saudi and Dubai. Our work spanned sectors including FMCG, Fortune 100 brands, and luxury hospitality. 212 Collective was acquired by Impress Advertising & Co. via strategic sale in 2019.