22 Languages

A platform that helps brands create and amplify content in 22 official Indian languages. Creating a strong multilingual strategy isn’t about simply translating your existing messaging into a number of different languages. As internet connectivity and availability of affordable smartphones in tier and tier 3 towns increase, many brands will witness a shift in their target markets. Speaking to these growing audiences involves a deep understanding of their interests, lifestyles and culture. 22 Languages helps brands gear up for this changing market, right from the strategy, campaign ideation, communication to monitoring the campaign. 22 Languages will work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. Be it for their social media, video content, performance ads or even websites and mobile applications. Based on extensive consumer and online research, a vernacular strategy will be finalized for the brand that will deliver maximum results. The native language writers on the platform will create content developed specifically for this audience for a vernacular approach that a brand’s consumers can actually connect with. Once the campaign has been launched, the results will be monitored and optimization done based on the same.