22Ours

22Ours is the media business and content creation agency of today. It is Africa’s answer to the ever evolving global sports landscape, with its new-age fans who use new-age means of communicating. At 22Ours we focus on the question: What would fans like to see after the full-time whistle has been blown? From there, our team of young, black and sports-mad creatives & strategists, get to work conceptualizing & producing never before seen solutions that resonate with fans & the brands we partner with. By using their lived experiences as the catalyst for creation. If a football match takes an average of 2 hours to broadcast, our aim is to fill the remaining 22 hours with content that the supporters want to see. The type of social media, promos, films, graphics and more that cultivates a home where fans want to be. A home where the ownership of sport is clear for all to see. It’s Ours.