232 Advisors LLC

232 Advisors LLC works with innovation-oriented companies and organizations to incorporate the Voice of the Customer into their strategies, products and services. Using a broad range of market feedback and analytical tools, our team works with and across organizations to accelerate customer engagement, market growth and client profitability. Building on two decades of global customer engagement, we assist our clients with technical analysis, product and service positioning, customer interface, cross-team communication and product launch management. Our Grand Rapids office partners with Breakthrough Marketing Technologies LLC, a business and marketing analytics consultancy with leading-edge Voice of the Customer capabilities. Breakthrough specializes in results-focused data acquisition; customer needs and data analysis; and action plan development, implementation management and training.