2B2U

2B2U from Kalyani Kalakriti Foundation, is a non-profit initiative dedicated to promoting culinary art and rediscovering lost recipes and ingredients. Our mission is to empower self-help groups and women from semi-urban and rural backgrounds by helping them prepare laddoos—a traditional Indian sweet—as a healthy snack option for Gen Z. These laddoos are specially crafted to address lifestyle-induced health issues such as obesity, weak bones, gut health, and PCOS/PCOD. Our Mission At 2B2U, we are committed to: Reviving Culinary Traditions: We bring back lost recipes and ingredients, preserving culinary heritage while adapting them to modern health needs. Empowering Women: By training women from semi-urban and rural areas, we provide them with skills and opportunities to become self-reliant and financially independent. Promoting Healthy Snacking: Our laddoos are designed to be nutritious, addressing various health issues prevalent among Gen Z, including obesity, weak bones, gut health, and hormonal imbalances. Supporting Self-Help Groups: We collaborate with self-help groups to scale production, ensuring a sustainable income for women artisans and promoting community development. What We Do Recipe Rediscovery: We research and revive traditional recipes and ingredients, creating laddoos that are not only delicious but also packed with health benefits. Training and Workshops: We conduct training sessions and workshops for women from semi-urban and rural backgrounds, teaching them the art of making health-focused laddoos. Health-Focused Products: Our laddoos are formulated to cater to specific health concerns, providing a nutritious alternative to common snacks. Collaborations and Partnerships: We partner with nutritionists, health experts, and community organizations to ensure our products meet health standards and reach a wider audience.