3A Bazaar

While the entire urban nation is witnessing change in retail format in India How can rural India be left far behind? Paramount Trading Corp (Private) Limited is one of the renowned and largest exporter of Metal handicrafts in India has launched 3A Bazaar and taken the initiative of uplifting and empowering Rural India by enhancing reach of Information and quality products. 3A Bazaar is a unique strategy to bring the 1st chain of rural retailing in India through mobile vans. Unfortunately modern retail is only in cities of India. So if the citizens living in cities of India are enjoying benefits of modern retail why should Rural India lag behind? This has given birth to the idea of rural retailing under the banner of 3A Bazaar. 3A Bazaar is India's first shop on wheels to start in different villages of JP Nagar. And is surely to find its place in the books of history.In the first phase company has started its operations with 5 mobile vans in JP Nagar. Each van operates in villages with population of less than 10 thousand people. Each van is assigned a different route and covers 1.00 Lac to 1.25 Lacs of Rural consumers. The company plans to add another 20 vans by end of FY 2007-2008. Setting of Fixed stores will follow this.