3 Dollar Challenge

The 3 Dollar Challenge (3DC) is a grassroots fundraising initiative established by twins Jack and Kate Adler, Gen Z entrepreneurs and philanthropists who are dedicated to engaging extended networks of like-minded people and leveraging the power of online communities to enact social change. In summer 2020, the inaugural 3 Dollar Challenge campaign organically raised over $20,000 for COVID-19 relief charities in just a few short weeks, entirely through small donations garnered from the social media network effect. To date, 3 Dollar Challenge has raised more than $70,000 for various causes including suicide prevention, childhood cancer, and hurricane relief.