55+ Wellness

The Perfect Marketing Opportunity: Target the Silver Market with 55+ Wellness Magazine Do you know that local businesses targeting the 55+ audience have seen an impressive 12% annual growth? (Málaga Silver Economy Hub, 2023) The local 55+ community is a dynamic, affluent and powerful demographic, and “the Silver Economy in Spain is projected to grow faster than any other segment over the next decade”. (Euro-American Silver Economy Congress, 2023). At 55+ Wellness, we offer your business a unique chance to connect with this thriving market through our print magazine. The numbers tell the story: - Seniors spend an average of 25 minutes reading print compared to just 10 minutes online (AARP), with 70% preferring print for health and wellness information (Silver Marketing Association) - While only 42% of seniors in Spain shop online (Libro Blanco Silver Economy España), they control 60% of disposable income (Málaga Silver Economy Hub, 2023) - The Silver Economy is expected to contribute €7.6trillion annually to Europe by 2025 (WorldData: "Silver Economy Spending Power Trends in Europe") And so our magazine isn't just another publication; it's a trusted resource for the 55+ international community in the Costa del Sol and beyond. It’s a movement. It’s a powerhouse. Carefully designed to keep our readers coming back, regular contributors include local experts in functional medicine, psychology, physical therapy, wealth management, law, golf, fashion and real estate; offering expert advice and access to local services, events and promotions. Find our latest issue in 100s of locations across the Costa del Sol and surrounding areas, or download it now on our website www.55pluswellness.com !