A Million Smiles

VISION A world free from suicide, poverty and war; where adults can smile as often as kids. MISSION To share stories and insights that can inspire humanity to find and pursue what makes them smile. WHY WE'RE DOING THIS Something is wrong. We are wealthier and more “connected” than ever, yet more of us are depressed and lonely, with most adults smiling less than 20 times a day, while children manage 400. It is our belief that if every person were to concentrate more on what truly makes them happy – like love, purpose, appreciation and family – rather than what we’re told will make us happy – such as money, fame, possessions and power – then many of the current problems we face would disappear. From suicide, poverty and war, to greed, climate change and family breakdown, these things are merely an indication that our current focus and reality needs re-directing. So that’s what we’re doing. HOW WE'RE DOING THIS As we see it there are two things we need to achieve to inspire a happier world. The first is to building an audience big enough to inspire a global conversation about the importance of pursuing true happiness above all else. Currently we are doing this via our online photos, videos and stories, which have been viewed by more than 110 million people, however we will also be creating a hollywood feature film and series of best-selling books, which will be released between 2018 and 2023. Our second, much larger and more long-term vision is about establishing a mass social movement that will support us in working with: Schools – teaching children where and how true happiness exists. Businesses – establishing a system for accrediting organisations that invest in the happiness of employees. Governments – to inspire and write policies for a happier world. Individuals – via a set of online courses, because true change begins within each of us. Put simply, I hope to make the pursuit of true happiness the norm – the ‘it’ thing – within my lifetime.