A Real CFO

Did you know that 3 of the most common causes stopping your business from scaling and growing profitably and ending up in the valley of death are: • Running in the wrong direction. • Focusing on the wrong numbers • Inadequate cash flow management A Real CFO can help your business scale and grow profitably by: Reducing the risk of running in the wrong direction by: • Working with you to develop and document simple and effective strategies with clear and concise goals • Implementing systems to enable you to see if you a profitably growing – in my case, my Bucket Accounting System Reducing the risk of focusing on the wrong numbers by: • Taking a mass of numbers and turn them into a simple to understand personalised reports • Implementing systems to enable you to see if you a profitably growing – in my case, my Bucket Accounting System • Educating you on how to interpret and analyse your business performance Reducing the risk of failing from poor cash management by: • Working with you to develop the most appropriate cash flow reporting and forecasting. • Implementing ways to improve your cash flow • Highlighting cash pinch points and what can be done to deal with these • Helping you with fund raising including grants All of the above has been gleaned from: • over 35 years experience as a fully qualified chartered accountant. For over 23 of these years, I have been a real CFO in real businesses at every stage of their lifecycle (including at 2 ASX listed companies); and, • my investment of thousands of dollars and thousands of hours in developing my own strategies, systems and processes to help businesses scale and grow profitably. What makes me unique is that I don’t give advice and walk away. Instead I will roll up my sleeves and dig in, working alongside you to help you scale and grow your business profitably. Feel free to email me at wayne@ARealCFO.com.au or message me on LinkedIn