A+SMITH Creations

A+SMITH Creations concentrated on two areas in the live events industry: data-driven strategies and technology-driven experiences. The first focus involved finding innovative ways of incorporating marketing data into event promotions and accurately gauging sponsorship return on investment (ROI). The second area of direction saw the company exploring emerging technologies, like Augmented Reality (AR), to augment brand activations, offering a more immersive and interactive experience at live events.