Aardvark Music Ltd

Aardvark Music Ltd is an international record label an music publisher comprising: Aardvark Records, Aardvark Dance (EDM sister label) and Aardvark UK Publishing. Chairman Andrew Reeve (ex-EMI) founded Aardvark Records in 1999. His initial vision was to champion bands based in Cornwall and to license releases to major labels worldwide. CEO Alex di Savoia joined the Aardvark team in 2003, first as Head of Marketing, progressing to Managing Director (2005) and then to CEO (2009). Alex decided to smash the traditional record label and music publishing business model in 2005 and created something untried, untested and unknown – largely based on digital audio and video formats, technologies and digital distribution networks. It was also based on building a transparent and sincere relationship with the people who dug and bought the label’s releases. An early adopter of social media and social networking, Aardvark’s relationship with the music buying public deepened. That’s a relationship that means the world to us and our artists. While we’ll always champion the UK independent UK music industry, our presence and reputation are firmly established outside the UK’s shores. Not ones to rest on our laurels, we've traded in our previous model for a newer model. Innovation is what keeps us going; it keeps things fresh and exciting for us.