A'ARU Collective

What A’ARU seeks to do is refreshingly simple: to open the door to reliably better travel choices that everyone can trust. One hub, one whole host of luxury hotels that meet strict, globally recognised requirements. Streamlined sustainability, at your service and all in one place – hence the premium price tag. Sustainable, ethical travel is not one-size-fits-all. Nor is it a tick-box exercise. It is nuanced and ever-evolving. Both our hotel members and travellers can be confident that ease does not mean cutting corners: our hotels are thoroughly vetted to make sure they demonstrate they can walk the walk, as well as talk the talk. We respect that while our audience might not have the time or knowledge to research these sustainability credentials on their own, they do earnestly want to make a difference and become better, more conscious travellers. Our standards are high, but our minds are open. We’re serious about our shared ethical and environmental goals, without losing the romanticism of high-end hotel stays.