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Abacus Data Inc. is a full-service public opinion and market research firm specializing in public affairs and generational research. Abacus Data is one of Canada’s leading public opinion and marketing research firms. Having conducting research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm. Our work is guided by our commitment to our clients, the research process, and looking at things differently. These values mean that all reports, recommendations, and analyses produced by Abacus Data are supported by rigourously tested data, collected following the highest standards in research methodology. Often communication breaks down between organizations, the public, and other stakeholders because neither speaks the other’s language. At Abacus Data, we translate the attitudes and opinions of the public and other stakeholder for clients. This helps them make better decisions. Abacus Data has conducted public opinion research studies for some of North America’s leading public and private sector corporations in Canada, the United States and the United Kingdom. Our team of research professionals can manage all your research needs, both quantitative and qualitative. What’s different is how we interpret the data. No two research questions are the same. Neither is the method for answering them. What makes us different is our approach.
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Abacus Data Poll: Political Deadlock Persists as Carney Navigates Trump and Trade Pressure - Abacus Data

Abacus Data Poll: Political Deadlock Persists as Carney Navigates Trump and Trade Pressure Abacus Data

Housing the Goal: How Canadians Are Resizing Expectations and Redefining What Homeownership Means - Abacus Data

Housing the Goal: How Canadians Are Resizing Expectations and Redefining What Homeownership Means Abacus Data

Canada’s Natural Advantage: A Path to Economic Prosperity and Climate Leadership - Abacus Data

Canada’s Natural Advantage: A Path to Economic Prosperity and Climate Leadership Abacus Data

PCs Hold Commanding Lead, But 1 in 4 PC Supporters Point to a Lack of Alternative for their Support of Doug Ford. - Abacus Data

PCs Hold Commanding Lead, But 1 in 4 PC Supporters Point to a Lack of Alternative for their Support of Doug Ford. Abacus Data

Abacus Data Poll: Conservatives Edge Ahead as Cost of Living Dominates and Trump Fades - Abacus Data

Abacus Data Poll: Conservatives Edge Ahead as Cost of Living Dominates and Trump Fades Abacus Data

9 in 10 Canadians are Concerned About the State of Housing in Canada Today - Abacus Data

9 in 10 Canadians are Concerned About the State of Housing in Canada Today Abacus Data

Abacus Data BC Poll: Eby Government Holds the Edge a Year After the Provincial Election - Abacus Data

Abacus Data BC Poll: Eby Government Holds the Edge a Year After the Provincial Election Abacus Data

Canadians Want Action on Gender Parity in Politics - Abacus Data

Canadians Want Action on Gender Parity in Politics Abacus Data

Abacus Data Poll: The Opinion Landscape in Canada Continues to Shift - Abacus Data

Abacus Data Poll: The Opinion Landscape in Canada Continues to Shift Abacus Data

Canadians Back Cannabis As Economic Driver: 64% want federal support to help sector thrive - Abacus Data

Canadians Back Cannabis As Economic Driver: 64% want federal support to help sector thrive Abacus Data

Most Canadians Side with Flight Attendants in Dispute with Air Canada - Abacus Data

Most Canadians Side with Flight Attendants in Dispute with Air Canada Abacus Data

Abacus Data Ontario Poll: PCs Steady at 52% as Crombie Resigns Amid Liberal Convention Fallout - Abacus Data

Abacus Data Ontario Poll: PCs Steady at 52% as Crombie Resigns Amid Liberal Convention Fallout Abacus Data

Five Years Out: What Canadians Expect to Happen and Why It Matters - Abacus Data

Five Years Out: What Canadians Expect to Happen and Why It Matters Abacus Data

Advantage Liberal: What advanced modelling tells us about why the Liberals are winning - Abacus Data

Advantage Liberal: What advanced modelling tells us about why the Liberals are winning Abacus Data

From Precarity to a Prepared and Competitive Canada - Abacus Data

From Precarity to a Prepared and Competitive Canada Abacus Data

Abacus Data Poll: Political Opinions Stable as Canadians Settle into Summer, Even as Trump Tariffs Cast a Shadow - Abacus Data

Abacus Data Poll: Political Opinions Stable as Canadians Settle into Summer, Even as Trump Tariffs Cast a Shadow Abacus Data

The Conservative Dilemma (and opportunity) - Abacus Data

The Conservative Dilemma (and opportunity) Abacus Data

Abacus Nova Scotia Poll: Houston’s PCs Maintain Commanding Lead as Fall Session Opens - Abacus Data

Abacus Nova Scotia Poll: Houston’s PCs Maintain Commanding Lead as Fall Session Opens Abacus Data

Abacus Data Ontario Poll: Ford PCs hit 50% in vote intention; lead Liberals by 22. - Abacus Data

Abacus Data Ontario Poll: Ford PCs hit 50% in vote intention; lead Liberals by 22. Abacus Data

Abacus Data Poll: Liberals and Conservatives statistically tied as Carney government approval reaches multi-year high - Abacus Data

Abacus Data Poll: Liberals and Conservatives statistically tied as Carney government approval reaches multi-year high Abacus Data

Abacus Data Ontario Poll: Ford PCs climb to 53%, widen lead over Liberals to 26 points - Abacus Data

Abacus Data Ontario Poll: Ford PCs climb to 53%, widen lead over Liberals to 26 points Abacus Data

Are We Ready? Canadians Voice Real Fears About AI and Work - Abacus Data

Are We Ready? Canadians Voice Real Fears About AI and Work Abacus Data

Services - Abacus Data

Services Abacus Data

Abacus Data Poll: Carney’s Liberals Regain Lead as Economy Woes Grow - Abacus Data

Abacus Data Poll: Carney’s Liberals Regain Lead as Economy Woes Grow Abacus Data

Abacus Data Poll: Houston Government More Popular Now Than in November, 50% Approval in a Challenging Time. - Abacus Data

Abacus Data Poll: Houston Government More Popular Now Than in November, 50% Approval in a Challenging Time. Abacus Data

The Hollowing Middle: Why More Canadians Are Slipping Into Precarity - Abacus Data

The Hollowing Middle: Why More Canadians Are Slipping Into Precarity Abacus Data

Abacus Data Poll: Optimism reaches a multi-year high as Canadians ease into summer. Carney government maintains strong support, but vote choice remains tight. - Abacus Data

Abacus Data Poll: Optimism reaches a multi-year high as Canadians ease into summer. Carney government maintains strong support, but vote choice remains tight. Abacus Data

Abacus Data Poll: Liberals and Conservatives remain deadlocked at 39% each. - Abacus Data

Abacus Data Poll: Liberals and Conservatives remain deadlocked at 39% each. Abacus Data

The Changing Landscape of Grocery Shopping in Canada - Abacus Data

The Changing Landscape of Grocery Shopping in Canada Abacus Data

Abacus Data Poll: Liberal lead down to 2 - Abacus Data

Abacus Data Poll: Liberal lead down to 2 Abacus Data

Vet Fees and the Politics of Pet Ownership: Why a Trip to the Clinic Could Become a Political Issue - Abacus Data

Vet Fees and the Politics of Pet Ownership: Why a Trip to the Clinic Could Become a Political Issue Abacus Data

Mark Carney’s Seven Priorities: Setting Up a Report Card on Alignment, Impact, and Perceived Progress - Abacus Data

Mark Carney’s Seven Priorities: Setting Up a Report Card on Alignment, Impact, and Perceived Progress Abacus Data

Abacus Data Nova Scotia Poll: Tim Houston’s PCs Hold Commanding Lead as Opposition Remains Divided - Abacus Data

Abacus Data Nova Scotia Poll: Tim Houston’s PCs Hold Commanding Lead as Opposition Remains Divided Abacus Data

Most Ontarians Skeptical of Ford’s Push to Eliminate School Trustees, Want Investment in Public Education - Abacus Data

Most Ontarians Skeptical of Ford’s Push to Eliminate School Trustees, Want Investment in Public Education Abacus Data

The Politics of Safety: Why Bail Reform Is Striking a Chord with Canadians - Abacus Data

The Politics of Safety: Why Bail Reform Is Striking a Chord with Canadians Abacus Data

Trudeau, Poilievre, Ford, and Smith: How are they doing handling the Canada-U.S. file? - Abacus Data

Trudeau, Poilievre, Ford, and Smith: How are they doing handling the Canada-U.S. file? Abacus Data

Abacus Data Poll: Canadians Divided on Temporary Foreign Worker Program as Generational, Regional, and Political Fault Lines Emerge - Abacus Data

Abacus Data Poll: Canadians Divided on Temporary Foreign Worker Program as Generational, Regional, and Political Fault Lines Emerge Abacus Data

62% of Canadians Plan to Avoid the U.S. for at Least the Next Year Amid Political Tensions - Abacus Data

62% of Canadians Plan to Avoid the U.S. for at Least the Next Year Amid Political Tensions Abacus Data

From Scarcity to Precarity: The Changing Mindset of Canadians - Abacus Data

From Scarcity to Precarity: The Changing Mindset of Canadians Abacus Data

How a Historic Election Reversal Emerged: What Abacus Data's polling tells us about how this election might end. - Abacus Data

How a Historic Election Reversal Emerged: What Abacus Data's polling tells us about how this election might end. Abacus Data

Abacus Data Poll: Liberals lead by 3 in final days of the campaign. - Abacus Data

Abacus Data Poll: Liberals lead by 3 in final days of the campaign. Abacus Data

How Canada-US Tensions are Redefining the Modern Canadian Shopper - Abacus Data

How Canada-US Tensions are Redefining the Modern Canadian Shopper Abacus Data

What Canadians think about Canada joining the European Union - Abacus Data

What Canadians think about Canada joining the European Union Abacus Data

For Gen Z this is still the cost-of-living election, but will they vote? - Abacus Data

For Gen Z this is still the cost-of-living election, but will they vote? Abacus Data

Abacus Data Snap Poll: Reaction to the English Leaders’ Debate - Abacus Data

Abacus Data Snap Poll: Reaction to the English Leaders’ Debate Abacus Data

Trade Tensions with the U.S. Deepen Housing Anxiety in Canada - Abacus Data

Trade Tensions with the U.S. Deepen Housing Anxiety in Canada Abacus Data

What do Canadians think about AI: A Tool for Progress or a Threat to Stability? - Abacus Data

What do Canadians think about AI: A Tool for Progress or a Threat to Stability? Abacus Data

What do Canadians (and Americans) actually think about DEI? - Abacus Data

What do Canadians (and Americans) actually think about DEI? Abacus Data

What Happened? The 2025 Canadian Election Post-Mortem - Abacus Data

What Happened? The 2025 Canadian Election Post-Mortem Abacus Data

Trump is helping Canadians find their common identity again. - Abacus Data

Trump is helping Canadians find their common identity again. Abacus Data

Communicating Hard Choices in a Fragmented Age: Lessons from the Air Canada Strike - Abacus Data

Communicating Hard Choices in a Fragmented Age: Lessons from the Air Canada Strike Abacus Data

Canadian Public Opinion on Nuclear Energy - Abacus Data

Canadian Public Opinion on Nuclear Energy Abacus Data

Optimism Meets Uncertainty and even Fear in Canada’s AI Landscape - Abacus Data

Optimism Meets Uncertainty and even Fear in Canada’s AI Landscape Abacus Data

Are men and women voting differently this election? - Abacus Data

Are men and women voting differently this election? Abacus Data

Donald Trump ‘changes the trajectory’ of Canada’s Federal Election | ABC NEWS - Abacus Data

Donald Trump ‘changes the trajectory’ of Canada’s Federal Election | ABC NEWS Abacus Data

Maximum Impact Words: Research in Action - Abacus Data

Maximum Impact Words: Research in Action Abacus Data

Confidence, Clarity, and Control: Building a Stronger Future for Mutual and Segregated Funds - Abacus Data

Confidence, Clarity, and Control: Building a Stronger Future for Mutual and Segregated Funds Abacus Data

Abacus Data Poll: Liberals lead by 4 - Abacus Data

Abacus Data Poll: Liberals lead by 4 Abacus Data

Abacus Data Poll: What do Canadians want discussed at the Leaders’ Debates? - Abacus Data

Abacus Data Poll: What do Canadians want discussed at the Leaders’ Debates? Abacus Data

Carney Government Report Card: An updated look at public perceptions - Abacus Data

Carney Government Report Card: An updated look at public perceptions Abacus Data

Announcing Oksana Kishchuk’s Promotion to Vice President, Insights - Abacus Data

Announcing Oksana Kishchuk’s Promotion to Vice President, Insights Abacus Data

Canadians Are Anxious but Pragmatic. Leaders Should Take Note - Abacus Data

Canadians Are Anxious but Pragmatic. Leaders Should Take Note Abacus Data

As Election Kicks Off, Ontario PCs lead by 23: Why Doug Ford is well positioned to be re-elected. - Abacus Data

As Election Kicks Off, Ontario PCs lead by 23: Why Doug Ford is well positioned to be re-elected. Abacus Data

From Scarcity to Precarity: The Credit Union Opportunity - Abacus Data

From Scarcity to Precarity: The Credit Union Opportunity Abacus Data

Abacus Data Ontario Poll: Ford Government Approval Hits New High; PCs lead by 21 - Abacus Data

Abacus Data Ontario Poll: Ford Government Approval Hits New High; PCs lead by 21 Abacus Data

Abacus Data Poll: Conservatives lead by 26 as Liberal leadership election kicks off - Abacus Data

Abacus Data Poll: Conservatives lead by 26 as Liberal leadership election kicks off Abacus Data

Abacus Data Poll: Edmonton Voters Focused on Stability and Affordability as Mayoral Race Heats Up - Abacus Data

Abacus Data Poll: Edmonton Voters Focused on Stability and Affordability as Mayoral Race Heats Up Abacus Data

Abacus Data Poll: Liberals lead by 6 - Abacus Data

Abacus Data Poll: Liberals lead by 6 Abacus Data

Abacus Data Poll: What do Canadians expect and want a Carney or Poilievre government to do, and why it matters. - Abacus Data

Abacus Data Poll: What do Canadians expect and want a Carney or Poilievre government to do, and why it matters. Abacus Data

Beyond the Ballot: Stability, Relief, and the Search for Leadership - Abacus Data

Beyond the Ballot: Stability, Relief, and the Search for Leadership Abacus Data

Disadvantage Conservative: What advanced modelling tells us about why the Conservatives are trailing the Liberals. - Abacus Data

Disadvantage Conservative: What advanced modelling tells us about why the Conservatives are trailing the Liberals. Abacus Data

Abacus Data Poll: What’s Happening in Nova Scotia? - Abacus Data

Abacus Data Poll: What’s Happening in Nova Scotia? Abacus Data

Abacus Data Poll: Defining the ballot box question - Abacus Data

Abacus Data Poll: Defining the ballot box question Abacus Data

Trust, Change, and Uncertainty: What’s Really Shaping the Canadian Vote? - Abacus Data

Trust, Change, and Uncertainty: What’s Really Shaping the Canadian Vote? Abacus Data

The Politics of Precarity: How Economic and Social Uncertainty Can Shape Canadian Voter Preferences - Abacus Data

The Politics of Precarity: How Economic and Social Uncertainty Can Shape Canadian Voter Preferences Abacus Data

Beyond Left and Right: The Ideological Dimensions of Canadians and What it Means for 2025 - Abacus Data

Beyond Left and Right: The Ideological Dimensions of Canadians and What it Means for 2025 Abacus Data

Making Sense of Divergent Polls - Abacus Data

Making Sense of Divergent Polls Abacus Data

Abacus Data Poll: How do Nova Scotians feel about Trump’s tariffs? - Abacus Data

Abacus Data Poll: How do Nova Scotians feel about Trump’s tariffs? Abacus Data

How an emerging precarity mindset is impacting public opinion and the Canadian election - Abacus Data

How an emerging precarity mindset is impacting public opinion and the Canadian election Abacus Data

Canadians Show Growing Support for Military and Defence Spending - Abacus Data

Canadians Show Growing Support for Military and Defence Spending Abacus Data

Purchase Abacus Reports and Data - Abacus Data

Purchase Abacus Reports and Data Abacus Data

Abacus Data Poll: Post-Freeland resignation, Trudeau's net favourability drops to -43 as only 19% want him to stay on as Prime Minister. - Abacus Data

Abacus Data Poll: Post-Freeland resignation, Trudeau's net favourability drops to -43 as only 19% want him to stay on as Prime Minister. Abacus Data

How Donald Trump Is Reshaping Canadian Consumer Behaviour - Abacus Data

How Donald Trump Is Reshaping Canadian Consumer Behaviour Abacus Data

Ontario Election 2025: PCs headed for a big majority - Abacus Data

Ontario Election 2025: PCs headed for a big majority Abacus Data

Rethinking Housing in Canada: Awareness, Trust, and the Push for Change - Abacus Data

Rethinking Housing in Canada: Awareness, Trust, and the Push for Change Abacus Data

Is Alberta Really Leaving Canada? What Canadians and Albertans Think About the Prospect of Alberta Sovereignty - Abacus Data

Is Alberta Really Leaving Canada? What Canadians and Albertans Think About the Prospect of Alberta Sovereignty Abacus Data

Canadians Want Housing Policy Reform, Highlighting the Need for Faster Development and Innovative Financing - Abacus Data

Canadians Want Housing Policy Reform, Highlighting the Need for Faster Development and Innovative Financing Abacus Data

Mark Carney is more likely to expand the Liberal Party’s voter pool than Chrystia Freeland - Abacus Data

Mark Carney is more likely to expand the Liberal Party’s voter pool than Chrystia Freeland Abacus Data

Abacus Data Poll: As the Election Kicks Off, the Conservatives lead the Liberals by 3 as the NDP sinks further - Abacus Data

Abacus Data Poll: As the Election Kicks Off, the Conservatives lead the Liberals by 3 as the NDP sinks further Abacus Data

What do Canadians Think About the Emissions Cap on the Oil & Gas Sector - Abacus Data

What do Canadians Think About the Emissions Cap on the Oil & Gas Sector Abacus Data

Abacus Data Poll: Conservative lead drops, but Liberals still 21-points behind - Abacus Data

Abacus Data Poll: Conservative lead drops, but Liberals still 21-points behind Abacus Data

73% of Canadians Say Non-Profit and Co-op Housing Can Help Solve the Housing Crisis - Abacus Data

73% of Canadians Say Non-Profit and Co-op Housing Can Help Solve the Housing Crisis Abacus Data

Over 60% of Canadians Say No Level of Government Is Doing Enough on Housing - Abacus Data

Over 60% of Canadians Say No Level of Government Is Doing Enough on Housing Abacus Data

Between Scarcity and Stability: A Year-End Reflection on Canadian Public Opinion and the Road to 2025 - Abacus Data

Between Scarcity and Stability: A Year-End Reflection on Canadian Public Opinion and the Road to 2025 Abacus Data

Abacus Data Poll: Post-Trudeau resignation, Conservative lead grows to 27. Freeland and Carney well ahead of others on recognizability, familiarity, and net favourable impression. - Abacus Data

Abacus Data Poll: Post-Trudeau resignation, Conservative lead grows to 27. Freeland and Carney well ahead of others on recognizability, familiarity, and net favourable impression. Abacus Data

Abacus Data Poll: Nova Scotia PCs headed for landslide win bucking anti-incumbency trend. - Abacus Data

Abacus Data Poll: Nova Scotia PCs headed for landslide win bucking anti-incumbency trend. Abacus Data

Abacus Data Ontario Poll: Ontario PCs lead by 18 as Ford government approval rating rebounds - Abacus Data

Abacus Data Ontario Poll: Ontario PCs lead by 18 as Ford government approval rating rebounds Abacus Data

CIVIX Student Vote Canada Results say Students in Canada would have elected a Conservative Minority Government - Abacus Data

CIVIX Student Vote Canada Results say Students in Canada would have elected a Conservative Minority Government Abacus Data

Canadians believe businesses giving back is an important part of building stronger communities - Abacus Data

Canadians believe businesses giving back is an important part of building stronger communities Abacus Data

67% of Canadians Recognize Homelessness as a Housing Issue Needing Immediate Action - Abacus Data

67% of Canadians Recognize Homelessness as a Housing Issue Needing Immediate Action Abacus Data

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