ABConsultant

Since the outbreak of the Covid virus many things have changed. Not only at a global level can the impact of Covid be felt also for individuals there have been many consequences. When reading the news we are informed, almost on a daily basis, about all the negative implications, hospital staff under pressure, people getting sick (or worse), closure of shops and as a result employees losing income and schools being closed. But did you know there is also another side of the coin? The famous quote of Winston Churchill: “Never waste a good crisis” triggered the entrepreneur ship of a group of young students. Being bored at home, with limited no online education or social contacts they decided to start to work together and start their own company. Being young and carefree the idea to start a business came even before they were able to identify a potential market. It was only by coincidence that one of the students happened to talk to a painter who was at that time working at his parents’ house. During the coffee break he heard the painters talk about merchandising or rather said which key chain or pencil to order with a logo to hand out so (potential) customers. While talking about these “gadgets” they happened to look at the website of the painter. It so happened that they noticed that the website had not been updated for 3 years. There was limited to no content on the website and the pictures were out dated. The reason for this “delay” in maintenance was because of a lack of skills of the painter to update his website and the company with whom he purchased the website 3 year ago charged a huge amount for the development. At that very moment the idea of starting a business met the potential market: Develop AND maintain websites for small and medium companies in order to always be able to show, online, the latest achievements of the company concerned. After this first step it was not difficult to make the next move, include social media in professional communication.