AB FASH

Ab Fash advises and works with fashion and luxury leaders, creative founders and teams to drive international growth and expansion. We leverage our extensive industry knowledge and global network to create and manage the execution of tailored commercial strategies. Results driven, Ab Fash aims to optimise growth and scale across distribution channels and markets for Fashion Luxury. Sarah founded Ab Fash in 2018. She is an expert in global wholesale, franchise and merchandising for luxury & lifestyle fashion brands with over 25 years’ experience, having worked for the world leading luxury groups to independent companies at Senior Executive level. Sarah spent years managing sales and distribution worldwide, developing relevant commercial and merchandising strategies for brands including Prada, Armani, Kenzo, Burberry and Alexander McQueen. A French Italian city dweller, her career took her across the world from Hong Kong, Sydney, Paris and London where she lives now. Sarah is highly regarded for the impact and the commercial successes she led, particularly in EMEAI, APAC & Emerging Markets. Contact us to discuss bespoke commercial solutions and consultancy opportunities that will drive your business objectives. Clients : Alighieri, Anya Hindmarch, Helen Kaminski, LAPOINTE, Mary Katrantzou, Vanguards Fashion Group, Pierre Louis Mascia, Rosetta Getty, Projects : Alexis Mabille, Bruno Frisoni, Delos, Maggie & Rose, Oyuna, Sister Jane.