Abracom

Abracom is the entity that represents the sector of corporate communication companies. In 2022, it completed 20 years of existence. The purpose of the association is to promote the culture of corporate and institutional communication, contributing to the expansion and strengthening of the market. This sector moved BRL 3 billion in 2021, according to the Mega Brasil Comunicação yearbook, and already exceeds the mark of 17,000 professionals with the most diverse backgrounds working in multidisciplinary teams. Abracom has state directorates, which collaborates for the dissemination of central guidelines and understanding of the many local realities with regard to the practice of corporate communication. It is affiliated with the International Communications Consultancy Organization (ICCO), an entity that brings together national associations of corporate communication companies in 30 countries. Abracom offers more than 50 exclusive benefits to member agencies, including: • Participation in campaigns and discussions of strategic themes in the sector (public and private tenders) • Working in working groups • Invitations to exclusive events, programs and courses • Exclusive access to guides, standards, documents and e-books on topics relevant to the sector in the restricted area of the Abracom portal and the Abracom Knewin Dashboard • Access to training programs for professionals from Abracom Educa agencies • Participation in the Market Thermometer, Research of Positions and Salaries and Radar Abracom • Free legal advice • Discounts for agency professionals and their dependents at educational institutions and when hiring suppliers • Showcase Abracom: promotion of the agency on social networks and news portal on the website of the entity