Abstract Interactive

Abstract was established in 2019 by Simon Rycroft (formerly of Philips/Signify Lighting Design). We apply design thinking (and doing) to interactive light and sound installations. Our award-winning projects transform spaces into ambient experiences that stimulate the imagination, inspire playfulness and tell stories. Through our in-house design and development capability, and by partnering with the best lighting and audio hardware providers in the business, we deliver comprehensive solutions for landmark projects. Our services include: Concept ideation, design and project management Bespoke digital content solutions that seamlessly integrate lighting with sound Interactive and generative experiences that are app-controlled and can respond to a variety of inputs Continuously controllable dynamic lighting and audio content that never loops