Acqua Garden

Acqua Garden is a disruptive online plants retailer, leveraging its premium-only product offerings, superlative customer service and modern e-commerce and other technologies to achieve transformational growth in the UK gardening market. What Do We Do: Acqua Garden targets a large universe of gardeners, offering premium quality plants and related garden products across a number of online and other sales channels. Operating at the zenith of innovation, we are seeking to revolutionise the plant buying experience, embracing a wide range of online tech and data tools, with the goal of making gardening accessible and enjoyable for all. Business Highlights: Rapid Customer Base Expansion: Acquired over 200,000 customers in its first five years of trading, and sold over 2 million plants Premium Only Offering: Positioning itself as the only genuinely premium garden plants company in the UK, as others continue to compete on price in a ‘race to the bottom’ Pioneering Technology Adoption: Pursuing its business strategy as a market disruptor by harnessing AI and other advanced technologies, far earlier than any of its competitors Commitment to Sustainability: Addressing global concerns by promoting ‘Grow your Own’ and other sustainable gardening initiatives, as well as adopting environmentally-friendly packaging and promoting chemical-free gardening Our Vision: To redefine the entire experience of garden plant purchasing in the UK, blending best in class premium quality with unmatched customer experience, and doing all of this while maintaining our core values of sustainability and good citizens