Ad Hoc Global

Ad Hoc Global provides user-centred, service design consulting though human factors research. We provide UX and user research that drives software and services to the public sector and to businesses for their commercial product development. Human factors research is comprised of usability, user experience design, and customer-focused design. Ad Hoc’s research is based on understanding and prioritising human needs around a product. • We research when others might make assumptions. • We rely on data (qual/quant) to support our product decisions. • We look beyond the data (analysis, interpretation) to find moments of inspiration and emotional engagement. Our team is comprised of social scientists, so psychologists and anthropologists, who have an invested passion and mission to improve user experience and improve peoples’ lives through the digital devices that they use. We are positioned to succeed because we bridge the gap between academia and business. We adopt proven research strategies and deploy them as actionable outputs. At Ad Hoc, we understand ultimately that we are human, and allow for the serendipity that surpasses data. Contact us: info@adhocglobal.com