20+ years of experience in strategic planning and research
• Specializes in brand development and applications related to marketing strategy and communications.
• Range of engagements include service, technology and product companies; start-up businesses to established Fortune 500 corporations.
Consumer Psychologist
• Ph.D. in motivational psychology from the University of California at Berkeley
• MS in applied statistics from Stanford University.
Approaches consumers in context, focusing on motivations and belief systems.
Areas of Expertise:
Branding / Positioning: Analysis, Strategy and Execution
• Representative Clients: Bank of America, HSBC, UBS Financial Group, Schwab, WellPoint, Salesforce.com, Aspect, SunGard, VeriSign, Plantronics and Sunsweet
Research: Financial Services, Technology, Health Care, Consumer Products, Internet,
Insurance, Pharmaceuticals, and Retail
• Moderated over 2,000 Focus Group & In-depth Interviews
• Designed and implemented over 1,000 quantitative studies: segmentation, image and tracking
• Database Analysis: Profiling, Modeling and Scoring: acquisition, loyalty and retention
B2B: Research, Strategy and Planning
• Wells Fargo, SunGard, Accenture, VeriSign, PeopleSoft, Aspect Communications, Salesforce.com, Hyperion, Everypath, Niku, Exodus, and BlueCross BlueShield
New Product Development: 350+ Ideation Sessions and Ethnographic Studies
• Wells Fargo, Bank of America, WellPoint, SalesForce.com, Minute Maid, Nabisco, General Mills, GE Capital, P&G, Levi’s, McCormick & Co., Apple, and Sunsweet
Company Details
- Employees
- 57
- Founded
- -
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- adams-consulting.biz
Adams Consulting Questions
Adams Consulting's website is adams-consulting.biz
Adams Consulting's LinkedIn profile is https://www.linkedin.com/company/adams-consulting
Adams Consulting has
57 employees.
View email and phone details for 57
employees at Adams Consulting.
Adams Consulting's industry is
Market Research
Adams Consulting's top competitors are
Prehospital Care Research Forum At Ucla,
Stanford Medicine Partners,
Orbi Creatives,
Ems World,
Alamo Consulting,
Adams Consulting,
Jems: Journal Of Emergency Medical Services,
Adams Community Bank,
National Association Of Ems Physicians (Naemsp),
Adam Bank Group, Inc..
Adams Consulting's categories are Market Research
Adams Consulting's founding year is 2000
