ADBA Marketing Consulting Innovation

We help companies and brands to create, grow and secure their revenue streams by breaking old thinking patterns in strategy, marketing and innovation. MARKETING // Marketing Analytics: Target Market Segmentation Data Analytics and Intelligence Database Management Analytical CRM Marketing Strategy: Customer Awareness Customer Acquisition Customer Retention Customer Engagement Customer Win-Back Marketing Management: Creative Ideation Concept Development Qualified Prospecting Dialogue Marketing Experiential Marketing Digital & Mobile Marketing Sponsorship Activation Marketing Operations: Integrated Direct Mailing (print & e-mail) Call-Center (profiling & prospecting) Web Development Social Media Application Development Mobile Application Development CONSULTING // Commercial & Operational Performance Improvement: Stop Loss Turnaround Profitability Increase Market Sizing & Most Valuable Customers (MVCs) Definition Strategy & Business Development: Business Model Analysis and Development Value Proposition and Brand positioning New Product or Service Innovations Sales Development and Management Go-to-Market Strategy Development Digital Commerce: E-Commerce Entry Strategies E-Commerce internationalization and growth strategies Multichannel-Retailing Strategies Roadmaps for Implementation INNOVATION // Rather than trying to innovate to keep up with other companies, we focus our innovation efforts to meet the rise in customer expectations, needs and desires. Business Strategy Customer Experience Technology & Creativity