Adcent

100 Million Millennials with $200 Billion spending power. Most marketers still look at digital media as a place to use direct-response advertising as opposed to branding and general-awareness advertising. As a result they have much lower recall, message involvement, conversion and believability rates. Advertisers are overwhelmed by the steady growth of online media outlets and the decreasing audience attention span. What if advertisers could precisely target and increase authentic engagement with the fragmented and fickle Millennial audience no matter where they interact online?