Alliance Design & Development Group

Alliance Design & Development Group (ADDG) is a biomechanics technology company whose mission is to help people lead pain-free lives by leveraging advanced wellness techniques & intuitive interfaces to create assistive human augmentation solutions that deliver long-term therapeutic benefits. Culminating several years of research, ADDG pioneered Variable Resistance Beam (VRB) technology, which is the foundation for a portfolio of patented human augmentation products. ADDG’s first commercial introduction is SelectFlex®--The world’s only Dynamic Arch Control Insole featuring the PowerBeam™ & PowerLift Arch™ lifting system with three adjustable comfort settings for any foot type or activity. A simple turn of the PowerController™ key dynamically lifts the foot into alignment, corrects pronation & conforms to individual arch geometry within 3 selectable support settings. The PowerLift Arch & PowerBeam duplicate spring ligaments, mitigate downward compressive forces, & release energy back to the body throughout the gait cycle. The PowerCup™ cradles the heel, cushions impact & dissipates walking pressures. The PowerBed™ medical grade ergonomic shell & composite memory foam pad is covered in antimicrobial, moisture wicking fabric. 70-80% of the population suffer over pronation, which disrupts the body’s natural alignment, causes greater foot strike impact, & raises the risk for injuries. ADDG engineered SelectFlex customizable orthotics to help prevent injuries & provide pain relief from a range of lower extremity issues for people with existing ailments, for serious athletes, workers on their feet all day, or anyone who wants more comfort. Studies show SelectFlex increases arch height support by 52%, provides up to 50% more ankle stability, & typically lasts 88% longer than gel or foam insoles. At 1/4 the cost of custom-made orthotics, SelectFlex adjustable arch insoles offer personalized support, energy restoration, & give everyone the power to control comfort.