Addictive Ideas

Addictive Ideas is a young company founded by Emanuele Berardi and Guia Invernizzi Cuminetti that aims, however, to make a difference with cross-cutting know-how and skills that embrace the various entertainment sectors, from cinema to TV, from advertising to digital. In 2018 the company produced in collaboration with the non-profit organization L’Arte Nel Cuore the feature film DETECTIVE PER CASO which Medusa brings to Italian cinemas in March 2019 and which Canale 5 broadcasts in First viewing TV in December of the same year. A project that sees disabled professional actors protagonists alongside great Italian Cinema Stars such as Claudia Gerini, Paola Cortellesi, Stefano Fresi and Lillo, in a funny comedy with a great message at the center: "Where there is talent, there are no barriers". At the same time, Addictive, together with scientists and experts from CERN in Geneva, produces the historical-scientific documentary on climate change and the environmental crisis entitled NANUQ - an arctic journey from past to future. Pre-purchased by Mediaset and broadcast in Autumn 2020, it is distributed abroad by Nexo Digital. Coming soon on the SKY Documentaries channel. In September Addictive is at the Venice Film Festival with THE 7 DAYS OF BERGAMO, a documentary that tells the miracle of the Alpine troops in Bergamo at the beginning of the Covid emergency. At the moment the company is engaged in the pre-production of the Syrian feature film "SHUKRAN" starring Cannes winner Shahab Hosseini, of feature films and docu-series, and is in development with a series of projects with a wide variety of genres and typology but all with the same goal of leaving a mark and doing it in an original way, to reach out strongly and sensitize the new generations.