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High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl AdExchanger

The DIY Agency; YouTube’s Dynamic Change AdExchanger

Sour Scrapes; (Anti)-trust The Process AdExchanger

Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’) AdExchanger

Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents AdExchanger

Putting UID2 Under the Legal Microscope AdExchanger

Making Sense of DSP-SSP Convergence AdExchanger

Mind The CTV Data Gap; TTD Tries Sponsored Listings AdExchanger

AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact AdExchanger

Dentsu Taps Out; Prebid Thwarts Transaction Tracking AdExchanger

Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth AdExchanger

Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph AdExchanger

Roku And Amazon’s New Deal Will Target 80% Of US CTV-Watching Households AdExchanger

Shell Shutters Its Volta EV Charging And Media Division AdExchanger

For SSPs, What’s In A Name?; A Pillar Of The Community AdExchanger

How A For-Profit College Is Using CTV Ads To Win Over New Students AdExchanger

Cannes Lions 2025: A New Era Of Tech-Enabled Creativity And Collaboration AdExchanger

Why Real Video AI Is Ad Tech’s Next Frontier AdExchanger

The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners AdExchanger

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences AdExchanger

Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers AdExchanger

Amazon Ads Launches New AI-Powered Video Generation Tool AdExchanger

PayPal Ads Reimagines Retail Media with Storefront Ads | Cannes 2025 AdExchanger

DoorDash Dashes Deeper Into Ads With Its $175 Million Acquisition Of Symbiosys AdExchanger

Spinning The Wheel; Criteo Has A New CEO AdExchanger

Programmatic I/O 2025 New York AdExchanger

Marketing To Machines: A New Performance Strategy In The Age Of AI Agents AdExchanger

How Wildgrain Developed The Right Recipe For CTV Advertising AdExchanger

This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities AdExchanger

The Rise Of AI Shopping Assistants Will Influence Advertising Strategies AdExchanger

Magnite Targets CTV, SMBs And Google’s SSP Market Share AdExchanger

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost AdExchanger

Unlocking AI’s Full Potential: Why Data Collaboration Is The Missing Link AdExchanger

Paapi’s Hybrid Model Tackles Ad Measurement Without Third-Party Cookies AdExchanger

One Startup’s Plans To Make Digital Out-Of-Home More Accessible AdExchanger

Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach AdExchanger

IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? AdExchanger

Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC AdExchanger

Sincera Offers A Free API For Some Of Its Prized Metrics AdExchanger

When AI Meets Media Quality AdExchanger

The Old York Times; Shopify’s Taste Of Shopper Marketing AdExchanger

Precise TV Secures $26 Million PE Investment AdExchanger

2025 Is The Year Ad Tech Goes To The Clouds AdExchanger

No Shade, But Does Anyone Still Care About The Privacy Sandbox? AdExchanger

Signal Versus Noise: Rethinking Frequency Management Without Ad IDs AdExchanger

CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them AdExchanger

Your CAPI Cheat Sheet: Understanding Conversion APIs AdExchanger

Maybe Nielsen Is The Alternative Currency AdExchanger

The Record CCPA Fine Against Healthline Should Be A Wake-Up Call For Publishers AdExchanger

Video Metadata Is Driving Advertising Success In CTV AdExchanger

VideoAmp’s Vampfront Event Proves The Measurement Company Is Out For Blood AdExchanger

Publishers: Don’t Fear Curation Fees, They’re Just The Same Old Ad Tech Tax AdExchanger

Programmatic Impact Awards 2025 AdExchanger

Pure Dating App Swipes Right On Programmatic CTV Ad Buying AdExchanger

AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz AdExchanger

Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM AdExchanger

Google Isn’t Launching A User Choice Prompt For Third-Party Cookies In Chrome AdExchanger

How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side AdExchanger

What It Means To Measure ‘True ROI’ AdExchanger

How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels AdExchanger

The State of Programmatic Measurement AdExchanger

Disney Has A New Tool To Fight Data Fragmentation AdExchanger

The Latest On Chrome’s Cookie Choice Prompt (It’s Gonna Be ‘Global’) AdExchanger

Programmatic Reboot: Rebuilding Digital Advertising From The Ground Up AdExchanger

The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers AdExchanger

The Retail Media Boom Is About To Shift Gears AdExchanger

A Peek Inside Vevo’s Growing Programmatic Ad Business AdExchanger

Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control? AdExchanger

The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible AdExchanger

‘Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok AdExchanger

The Problem With MMM? It’s Built For Consultants, Not Answers AdExchanger

Price And Promo; Reddit Ditches The Wayback Machine AdExchanger

As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate AdExchanger

How Comcast Is Convincing Digital Native Brands To Spend On TV AdExchanger

How AI Helps Butler/Till Curate High-Performing PMPs AdExchanger

Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed AdExchanger

New US State Children’s Privacy Laws Continue To Reshape Digital Marketing AdExchanger

Goodbye, Outcomes Era: Why Quality Will Define The Industry’s Future AdExchanger

The ‘Hands-Off’ FTC That Can’t Help Getting Involved AdExchanger

If You’re A Publisher And You Don’t Know What A UOOM Is, Then Read This AdExchanger

Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did AdExchanger

What’s On The Agenda For Michael Komasinski, Criteo’s New Chief? AdExchanger

Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought AdExchanger

Why It Might Be Time To Rebrand The Open Web AdExchanger

Spotify’s New Ad Exchange Is Open For Business AdExchanger

Down But Not Out: Publishers And Ad Tech Punch Back In 2025 AdExchanger

The Legality Of RTB In Europe Has Been Settled, And Nobody’s A Winner AdExchanger

CTV Still Has A Fraud Problem AdExchanger

User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media AdExchanger

Microsoft Is Shutting Down Invest, The One-Time AppNexus DSP Business AdExchanger

How AI Has (Already) Become The Foundation Of Digital Advertising AdExchanger

The Trade Desk’s OpenPath Is One Of Freestar’s Top Demand Sources AdExchanger

Key CTV Trends Driving Advertising Innovation In 2025 AdExchanger

Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads AdExchanger

Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started AdExchanger

Family Safety App Life360 Launches Location-Based Ad Targeting AdExchanger

Advertising Isn’t A Major Growth Driver For Top News Publishers AdExchanger

Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 AdExchanger

Quality, Transparency And Trust Will Define The Future Of Ad Tech AdExchanger

The Guardian US Is Following Programmatic Budgets To Private Marketplaces AdExchanger