Exchangewire

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ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news globally, and in particular across EMEA and APAC.

Company Details

Employees
18
Founded
-
Address
85 Hatton Garden, 4th Floor,united Kingdom
Phone
+44 (0) 33 3023 7710
Email
hu****@****ire.com
Industry
Advertising Services
NAICS
Marketing Consulting Services
HQ
London, London
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News

adWMG and Venatus Announce Strategic Partnership in Gaming Advertising - ExchangeWire.com

adWMG and Venatus Announce Strategic Partnership in Gaming Advertising ExchangeWire.com

The Stack: OpenAI Challenges Google while Meta Makes Moves - ExchangeWire.com

The Stack: OpenAI Challenges Google while Meta Makes Moves ExchangeWire.com

VIOOH & London Lites Partner to Power London’s Premium DOOH - ExchangeWire.com

VIOOH & London Lites Partner to Power London’s Premium DOOH ExchangeWire.com

Equativ's Curt Larson on the AI Effect on Advertising - ExchangeWire.com

Equativ's Curt Larson on the AI Effect on Advertising ExchangeWire.com

Digest: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences - ExchangeWire.com

Digest: OpenAI Launches ChatGPT Atlas Browser; Omnicom Revenue Rises on Ad Strength; Netflix Expands into Interactive Experiences ExchangeWire.com

Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising - ExchangeWire.com

Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising ExchangeWire.com

Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content - ExchangeWire.com

Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content ExchangeWire.com

Can You Vibe Target in the Outcomes Era? - ExchangeWire.com

Can You Vibe Target in the Outcomes Era? ExchangeWire.com

Seedtag Appoints Adrien Boyer as SVP of Europe - ExchangeWire.com

Seedtag Appoints Adrien Boyer as SVP of Europe ExchangeWire.com

Navigating the Global Puzzle of Ad Tech Laws - ExchangeWire.com

Navigating the Global Puzzle of Ad Tech Laws ExchangeWire.com

Retail Media: Will Every Storefront Become an Ad Network? - ExchangeWire.com

Retail Media: Will Every Storefront Become an Ad Network? ExchangeWire.com

Azerion Makes Three New Hires for UK Commercial Team - ExchangeWire.com

Azerion Makes Three New Hires for UK Commercial Team ExchangeWire.com

The Stack: Google Under Fire - ExchangeWire.com

The Stack: Google Under Fire ExchangeWire.com

Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025 - ExchangeWire.com

Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025 ExchangeWire.com

PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA - ExchangeWire.com

PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA ExchangeWire.com

"Tying the Customer Journeys Together": A Coffee With Nigel Clarkson, - ExchangeWire.com

"Tying the Customer Journeys Together": A Coffee With Nigel Clarkson, ExchangeWire.com

The Stack: Ad Tech Aligns and Expands - ExchangeWire.com

The Stack: Ad Tech Aligns and Expands ExchangeWire.com

Surviving Google Zero: What's Next for Publishers? - ExchangeWire.com

Surviving Google Zero: What's Next for Publishers? ExchangeWire.com

How Audio Impacts the AI Funnel - ExchangeWire.com

How Audio Impacts the AI Funnel ExchangeWire.com

iCo Medios Partners with VIOOH to Expand Programmatic DOOH in Columbia - ExchangeWire.com

iCo Medios Partners with VIOOH to Expand Programmatic DOOH in Columbia ExchangeWire.com

Navigating Brand Safety in 2025: Insights from the Ad Industry - ExchangeWire.com

Navigating Brand Safety in 2025: Insights from the Ad Industry ExchangeWire.com

Agentic AI: Beyond the Buzzword - ExchangeWire.com

Agentic AI: Beyond the Buzzword ExchangeWire.com

Pentaleap Expands Campaign Manager with Powerful New DSP Features - ExchangeWire.com

Pentaleap Expands Campaign Manager with Powerful New DSP Features ExchangeWire.com

What does Google’s AI Mode Mean for the Ad Industry? - ExchangeWire.com

What does Google’s AI Mode Mean for the Ad Industry? ExchangeWire.com

The End of Everything (Except the Actual Ad Tech Problems) - ExchangeWire.com

The End of Everything (Except the Actual Ad Tech Problems) ExchangeWire.com

What does the Ad Industry Make of Meta’s Ad Automaton Plans? - ExchangeWire.com

What does the Ad Industry Make of Meta’s Ad Automaton Plans? ExchangeWire.com

Laurène Deecke Appointed Head of Partnerships at XPLN.AI - ExchangeWire.com

Laurène Deecke Appointed Head of Partnerships at XPLN.AI ExchangeWire.com

Index Exchange’s IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation - ExchangeWire.com

Index Exchange’s IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation ExchangeWire.com

Disability Representation in Advertising: How Marketers can Get it Right - ExchangeWire.com

Disability Representation in Advertising: How Marketers can Get it Right ExchangeWire.com

The Stack: Major Headlines in Ad tech & Digital Media - ExchangeWire.com

The Stack: Major Headlines in Ad tech & Digital Media ExchangeWire.com

Digest: Novacap to Acquire IAS for $1.9bn; Microsoft Plans Publisher Content Marketplace; Canada Says TikTok Fails on Child Data Protection - ExchangeWire.com

Digest: Novacap to Acquire IAS for $1.9bn; Microsoft Plans Publisher Content Marketplace; Canada Says TikTok Fails on Child Data Protection ExchangeWire.com

Data Distribution: Plumbing For Programmatic Activation - ExchangeWire.com

Data Distribution: Plumbing For Programmatic Activation ExchangeWire.com

The Wires 2025: Shortlists Revealed - ExchangeWire.com

The Wires 2025: Shortlists Revealed ExchangeWire.com

LightBoxTV & Experian Partner to Power Smarter TV Advertising - ExchangeWire.com

LightBoxTV & Experian Partner to Power Smarter TV Advertising ExchangeWire.com

AI, Slop, and the Split Future of Digital - ExchangeWire.com

AI, Slop, and the Split Future of Digital ExchangeWire.com

The Wires 2025: Categories Shortlist Revealed - ExchangeWire.com

The Wires 2025: Categories Shortlist Revealed ExchangeWire.com

Cannes Lions 2025: Recapping the Biggest Industry Moves on la Croisette - ExchangeWire.com

Cannes Lions 2025: Recapping the Biggest Industry Moves on la Croisette ExchangeWire.com

Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires - ExchangeWire.com

Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires ExchangeWire.com

Helping Publishers Understand Data Better: Terry Hornsby, Mantis - ExchangeWire.com

Helping Publishers Understand Data Better: Terry Hornsby, Mantis ExchangeWire.com

DMEXCO 2025: What We Learned About DOOH - ExchangeWire.com

DMEXCO 2025: What We Learned About DOOH ExchangeWire.com

ExchangeWire Media Pulse Snapshot (H1 2025) - Publisher Monetisation - ExchangeWire.com

ExchangeWire Media Pulse Snapshot (H1 2025) - Publisher Monetisation ExchangeWire.com

The Stack: Platforms Face Growing Scrutiny - ExchangeWire.com

The Stack: Platforms Face Growing Scrutiny ExchangeWire.com

Data Curation: Examining European Expansion - ExchangeWire.com

Data Curation: Examining European Expansion ExchangeWire.com

Picnic Strengthens Measurement Offering Through Happydemics Partnership - ExchangeWire.com

Picnic Strengthens Measurement Offering Through Happydemics Partnership ExchangeWire.com

How AI is Changing the Ad Tech Industry Beyond Just Automation - ExchangeWire.com

How AI is Changing the Ad Tech Industry Beyond Just Automation ExchangeWire.com

What Happens to the Funnel When AI Takes Over? - ExchangeWire.com

What Happens to the Funnel When AI Takes Over? ExchangeWire.com

Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting - ExchangeWire.com

Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting ExchangeWire.com

Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media - ExchangeWire.com

Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media ExchangeWire.com

You Do You. AI Will Do the Rest. - ExchangeWire.com

You Do You. AI Will Do the Rest. ExchangeWire.com

The Stack: Digital Growth Ahead - ExchangeWire.com

The Stack: Digital Growth Ahead ExchangeWire.com

JWP Connatix Names Chris Maccaro as Chief Revenue Officer - ExchangeWire.com

JWP Connatix Names Chris Maccaro as Chief Revenue Officer ExchangeWire.com

Marketing Budgets Bounce Back: IPA Bellwether Q2 2025 - ExchangeWire.com

Marketing Budgets Bounce Back: IPA Bellwether Q2 2025 ExchangeWire.com

MadTech Sketch: The Unbundling of the Ad Tech Stack - ExchangeWire.com

MadTech Sketch: The Unbundling of the Ad Tech Stack ExchangeWire.com

Ad Tech in MENA - Growth and Challenges Ahead - ExchangeWire.com

Ad Tech in MENA - Growth and Challenges Ahead ExchangeWire.com

Pixalate Exposes Widespread COPPA Violations in New Report - ExchangeWire.com

Pixalate Exposes Widespread COPPA Violations in New Report ExchangeWire.com

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy - ExchangeWire.com

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy ExchangeWire.com

What Will the Advertising Industry Look Like in Five Years? - ExchangeWire.com

What Will the Advertising Industry Look Like in Five Years? ExchangeWire.com

IAB Europe Releases First Impact of AI on Digital Advertising Report - ExchangeWire.com

IAB Europe Releases First Impact of AI on Digital Advertising Report ExchangeWire.com

ExchangeWireTV: What Happened in Ad Tech in Q1? - ExchangeWire.com

ExchangeWireTV: What Happened in Ad Tech in Q1? ExchangeWire.com

Taboola Partners with JOE Media Group to Boost User Engagement - ExchangeWire.com

Taboola Partners with JOE Media Group to Boost User Engagement ExchangeWire.com

Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties - ExchangeWire.com

Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties ExchangeWire.com

Advertising’s Gen Z Obsession Misses the Bigger Picture - ExchangeWire.com

Advertising’s Gen Z Obsession Misses the Bigger Picture ExchangeWire.com

impact.com Announces Sustained Growth in Q2 2025 - ExchangeWire.com

impact.com Announces Sustained Growth in Q2 2025 ExchangeWire.com

The Next Season of TV: What are the Biggest Opportunities? - ExchangeWire.com

The Next Season of TV: What are the Biggest Opportunities? ExchangeWire.com

The Wires Last Chance Entries: Honouring 2025’s Ad Tech Trailblazers - ExchangeWire.com

The Wires Last Chance Entries: Honouring 2025’s Ad Tech Trailblazers ExchangeWire.com

DoubleVerify Announces Commercial Leadership Evolution - ExchangeWire.com

DoubleVerify Announces Commercial Leadership Evolution ExchangeWire.com

Adnami and Digital Matter Partner to Bring High Impact Advertising to the Baltics - ExchangeWire.com

Adnami and Digital Matter Partner to Bring High Impact Advertising to the Baltics ExchangeWire.com

Happydemics Appoints New VP of Sales in APAC - ExchangeWire.com

Happydemics Appoints New VP of Sales in APAC ExchangeWire.com

The AdTech-ification of the Creator Economy - ExchangeWire.com

The AdTech-ification of the Creator Economy ExchangeWire.com

Azerion Advocates ‘AI for Everyone’ with New Azerion Intelligence AI Platform - ExchangeWire.com

Azerion Advocates ‘AI for Everyone’ with New Azerion Intelligence AI Platform ExchangeWire.com

Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok - ExchangeWire.com

Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok ExchangeWire.com

The Stack: AI and Ad Tech Under Scrutiny - ExchangeWire.com

The Stack: AI and Ad Tech Under Scrutiny ExchangeWire.com

Index Exchange’s Journey and the Future of Ad Tech - ExchangeWire.com

Index Exchange’s Journey and the Future of Ad Tech ExchangeWire.com

The Stack: Ad Agency Wars - ExchangeWire.com

The Stack: Ad Agency Wars ExchangeWire.com

PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue - ExchangeWire.com

PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue ExchangeWire.com

The Stack: Battles in Big Tech - ExchangeWire.com

The Stack: Battles in Big Tech ExchangeWire.com

The ExchangeWire Media Pulse: H1 2025 - ExchangeWire.com

The ExchangeWire Media Pulse: H1 2025 ExchangeWire.com

Decoding ALPHABET, One Letter At a Time - ExchangeWire.com

Decoding ALPHABET, One Letter At a Time ExchangeWire.com

LoopMe Brings In-App Bidding Benefits to Mobile Publishers - ExchangeWire.com

LoopMe Brings In-App Bidding Benefits to Mobile Publishers ExchangeWire.com

Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation - ExchangeWire.com

Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation ExchangeWire.com

Unlocking the Future of Entertainment in CTV - ExchangeWire.com

Unlocking the Future of Entertainment in CTV ExchangeWire.com

DoubleVerify's Mark Zagorski Discusses Ad Tech Innovation - ExchangeWire.com

DoubleVerify's Mark Zagorski Discusses Ad Tech Innovation ExchangeWire.com

OpenX Drives Growth With New Buyer & Marketing Leaders - ExchangeWire.com

OpenX Drives Growth With New Buyer & Marketing Leaders ExchangeWire.com

Independent Study Confirms Significant ROI from Happydemics’ Brand Lift Solution - ExchangeWire.com

Independent Study Confirms Significant ROI from Happydemics’ Brand Lift Solution ExchangeWire.com

The State of Privacy in Ad Tech - ExchangeWire.com

The State of Privacy in Ad Tech ExchangeWire.com

Blame Insurance: Why Big Names Keep Winning in Ad Tech - ExchangeWire.com

Blame Insurance: Why Big Names Keep Winning in Ad Tech ExchangeWire.com

Does AI Really Make Ad Tech Futile? - ATS London 2025 - ExchangeWire.com

Does AI Really Make Ad Tech Futile? - ATS London 2025 ExchangeWire.com

Axis Joins IAB Europe’s Transparency & Consent Framework - ExchangeWire.com

Axis Joins IAB Europe’s Transparency & Consent Framework ExchangeWire.com

Retail Media: What are the Biggest Opportunities Right Now? - ExchangeWire.com

Retail Media: What are the Biggest Opportunities Right Now? ExchangeWire.com

DoubleVerify Launches DV Authentic AdVantage - ExchangeWire.com

DoubleVerify Launches DV Authentic AdVantage ExchangeWire.com

Social Media Isn’t Social. It’s Just Media. - ExchangeWire.com

Social Media Isn’t Social. It’s Just Media. ExchangeWire.com

AdTech Connect: Recapping the Launch and Looking Ahead - ExchangeWire.com

AdTech Connect: Recapping the Launch and Looking Ahead ExchangeWire.com

Screened Out: OpenAI, Hardware and the Future of Ad Tech - ExchangeWire.com

Screened Out: OpenAI, Hardware and the Future of Ad Tech ExchangeWire.com

The Open Web: Dead, Alive, or Just Complicated? - ExchangeWire.com

The Open Web: Dead, Alive, or Just Complicated? ExchangeWire.com

Building Privacy-First, Resilient Solutions for a Safer Digital Future - ExchangeWire.com

Building Privacy-First, Resilient Solutions for a Safer Digital Future ExchangeWire.com

Spyrosoft Group Launches New Ad Tech & Martech Development Company - ExchangeWire.com

Spyrosoft Group Launches New Ad Tech & Martech Development Company ExchangeWire.com

Optimising Commerce: Integrating Retail Media Networks with Data-Driven Marketing - ExchangeWire.com

Optimising Commerce: Integrating Retail Media Networks with Data-Driven Marketing ExchangeWire.com

Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads - ExchangeWire.com

Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads ExchangeWire.com

Covatic Enhances Platform with New Contextual Event Feature - ExchangeWire.com

Covatic Enhances Platform with New Contextual Event Feature ExchangeWire.com

Brand Safety in the AI Age - ExchangeWire.com

Brand Safety in the AI Age ExchangeWire.com

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