adfaction.me - ROI driven Performance Marketing, Forecast, Ad Creatives Production, CRM / BI Systems

Concept, ROI forecast and execution of the overall B2C and B2B performance marketing strategy. Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Meta, Xing and LinkedIn. - Managing international ROI campaigns supported by agencies and extern vendors - Leading of weekly C-level meetings to build up a new product by integrating interdisciplinary departments - Creation and publishing of trackable Smart TV ad campaigns (IP TV) - Planning and leading of offline branding campaigns via print PR, flyer and billboards - Negotiations and successful deal closings with monetization partners - Implementation of the BI system to show cohort-wise the whole KPI chain till the ROI - Setup of programmatic native ad campaigns via Taboola and Outbrain - Implementation of the multi-channel tracking system for user attribution - Setup and running of automated CRM platforms for emails, push and in-app actions - Conversion optimization of websites and appstore presentations - - Campaign Tools: Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular - BI Tools: Mixpanel, Tableau - CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp - Project management tools: Jira, Asana, Basecamp,