Adhya Crafts

Adhya Crafts is a social enterprise involved in urbanizing handicrafts, and empowering the artisan community. The enterprise is based on the principle of creating ‘shared value’ i.e., economic as well as social value across the value chain. Adhya Crafts endows a hybrid business model that encompasses a NGO working with the in-house design studio. The NGO, Adhya Crafts Organization, works towards developing the artisan communities through – skill training, raising education level, improving healthcare conditions, enhancing water and sanitation facilities, etc. Adhya Crafts Private Limited, works towards re-designing the handicraft items for the urban lifestyle. This along with its in-house marketing avenue ensures that the company actively generates work for the artisans and contributes to increasing livelihood.