Admetry

Because your message needs to move -- Admetry offers a software solution to measure the comprehensive performance of marketing messages in multiple channels by empowering consumers to connect back to marketers from traditional and digital media. Admetry delivers an interactive and engaging platform for mobile information access. Using Admetry, advertisers add rich call-to-actions to ads in both digital and traditional channels. The consumer uses their mobile phone to engage with the full range of call-to-actions. Admetry fulfills call-to-actions when invoked, thus providing a clearinghouse for ads delivered on all channels. Unlike existing systems, Admetry tracks the ad delivery and engagement across and between all channels with the movement of all ads across all screens (digital signage, mobile, web, social media, iTV). Comprehensive metrics on multichannel reach, cross channel interaction, influence, amplification and correlation are available for the advertisers. Finally, the advertisers can accurately measure an ad’s reach and effectiveness. Using proprietary Admetry metrics, analysis and optimization are performed to determine maximum effectiveness of media mix for future ad campaigns.