ADNA (Audience DNA)

ADNA has built a proprietary quantitative research access that incorporates real-time audience feedback into business strategising and creative thinking processes, so you can make braver decisions with more confidence. Our breakthrough proprietary technology, Dynamic Audience Platform, creates zero-party data, powered by 600M ‘real’ people worldwide in 120 countries. ADNA’s agility and affordability transforms the way we use quantitative data. It allows regular audience participation, like a sonar device helping to reveal the terrain ahead. Leveraging real-time intelligence, our best-in-class creative and strategic thinkers help you build bolder, braver solutions to take advantage of market opportunities We work with the agility of a small business but we are made up of highly experienced, world-class talent, strategically located in key global markets. Our iterative problem-solving approach helps you zero in on opportunities with greater speed, accuracy and efficiency, giving you the assurance you need to lead with conviction.