AdPassage Inc.

AdPassage helps companies precisely classify their video assets, with a focus on the “aboutness” of the content. We leverage a 5,000 node subject matter taxonomy as well as various facets for people, organizations, places and products among others, to do this. This combined with the AdPassage Channel Manager enables Video Publishers to easily enhance the value of their video library. AdPassage's methodology plays in important role in the following areas: 1. targeted contextual or interest-based advertising 2. content syndication services (both for packaging content to syndicate out to partners AND for mapping classifications between syndication partners) 3. metadata generation in support of web site organization and navigation, as well as SEO