Adrenalab

"Creativity is allowing yourself to make mistakes, Design is knowing which ones to keep." My name is Luca Cighetti. I’m an Italian digital creative director with 22 years agency experience. I’ve been involved in a wide range of projects for recognised brands such as Vodafone, Maserati, Disney Channel, Honda, FOX, Luxottica, Breil, Fondo Strategico Italiano, A2A, Cogedi, Idea Fimit, Cassa Deposito Prestiti, Arbre Magique, Salini, ATM, Mediobanca, Erg. I’m excited by unconventional approaches to design as well as design that uses existing platform in new and nonconformist ways. I strongly believe that all projects should be both beautiful yet highly functional & purposeful. I believe in challenging what’s possible and that nothing should be done without a smile and the ability to laugh. I reject half-measures and stay in anticipation of what's coming up next. I've worked with incredible people and we've made good things happen. What I’ve learned the most from them is that there is always more to learn, bigger ideas to dream. I use my expertises and passion to help companies to extend, expand and develop their businesses in the digital era. Feel free to contact me. All the works displayed in this site are copyright of LSV, KFrame, Kora, 202, Engitel, Alvillage. Worked for: Vodafone, Maserati, Disney Channel, Honda, FOX, Luxottica, Breil, Fondo Strategico Italiano, A2A, Cogedi, Idea Fimit, Cassa Deposito Prestiti, Arbre Magique, Salini, ATM, Mediobanca, Erg, NTV, ADC Group, ING, Bicocca. Pubblications : 2002 : "Web designers experiments: agli antipodi del web design", by Sometti. 2005 : "Logo now!", by Taschen. 2006 : "Cube" by Feierabend. 2006 : "Web design index, Volume 6" by The Pepin Press. 2007 : "Logo Design now!", by Taschen. 2008 : "New Media Design", by Sometti. 2009 : "Logo Design 2", by Taschen. Exhibitions: 2019: exposed in the exhibition “Rock art tattoos” organized by the Vitlycke museum in Sweden.