Adrep China 寰宇行思

ADREP is a nationwide radio advertising network providing an integrated solution in programming with exclusive right in advertising sales representation across multiple platforms, on-air, on-ground and on-digital. Adrep’s radio group operates under its proprietary well-known MY FM brand and manages these Music channels through a local affiliate. Adrep has adopted a highly targeted digital strategy focusing on short form video content creation and platform distribution, leveraging in-house announcers as well as social influencers (KOLs). We publish new videos weekly on key verticals including lifestyle, music, food, and travel. We stream on-air radio brands digitally and leverages established third party music platforms for distribution, MYFM videos are distributed online through our WeChat and Weibo channels, as well as across key social and ecommerce platforms.