AdverCheck Ltd

AdverCheck works with consumer healthcare companies, communications and creative agencies, pharmacies and retailers. Our clients include 3 of the top 5 UK consumer healthcare companies. We offer tailored copy review services, whether that is during campaign planning, short-term support to cover busy periods, or a fully outsourced review and approval service. Our highly experienced team reviews promotional materials for over-the-counter medicines, medical devices, health-related cosmetics and food supplements, as well as information on prescription medicines intended for consumers. We also offer a specialist mentoring service for staff new to advertising review, working alongside them as they get to grips with the various requirements of the advertising codes. A PAGB associate member, AdverCheck is highly experienced in data interpretation and can assist you in supporting and generating claims. We also provide expert support to companies pursuing POM-P switches. Visit our website to find out how we can support you. TESTIMONIALS “We used AdverCheck to support our business during periods of change within the team. They provided an excellent copy approval service with consistently high-quality feedback and approvals across a broad range of our consumer healthcare products. They also provided a mentoring service to a member of the team who was new to copy review. During this time AdverCheck provided excellent support and high-quality training giving our new starter a solid introduction to copy approval.” Helen Player, Senior Regulatory Manager Advertising & Promotion “AdverCheck have supported us in managing a one-off innovation initiative which generated a very high volume of copy. James and Lucy are extremely knowledgeable on OTC medicines, the applicable advertising regulations and codes of practice and as such we have complete confidence in them. They are responsive and can’t do enough to help.” Medical Director of a Leading Consumer Healthcare Company