Aetha

Aetha is the leading product design consultancy for active brands with work across consumer, healthcare and industrial sectors. We help start-ups and established companies take products from concept to market - quickly and effectively. Aetha helps brands of all sizes create meaningful, user-centred products that drive growth and connect with people in ways that matter. We bring agility, creativity, and close collaboration to every project. Aetha was founded by Tom Parsons in 2018. Tom was previously a Senior Designer at Dyson, where he helped conceptualise and launch successful new products, including robotic and handheld vacuum cleaners. He created Aetha to bring high-performance design to ambitious companies of all sizes.