AFKAR AL EBDAA

With over 10 years of industry expertise, AFKAR AL EBDAA (formerly APPROACH & Nahij-Almasar Group) is a trusted leader in representing global brands and franchises across Iraq. We proudly offer an extensive portfolio of brands and franchises, catering to the diverse needs and preferences of our valued customers. Our mission is to bring the highest quality solutions to the automotive, non-industrial machinery, and heavy industrial lubricants sectors in Iraq. As the exclusive distributor of renowned international brands such as RAVENOL from Ravensberger Schmierstoffvertrieb GmbH (Germany) and PUREGUARD (USA), we ensure access to premium lubricants in the local market. In addition, our retail division represents BATEEL (KSA), a globally celebrated brand known for its premium organic dates and gourmet products, adding further prestige to our business operations in Iraq. Our vision is built on a foundation of excellence, aiming to deliver superior products and services to our clients, partners, and team members. We are committed to providing professional support alongside every offering, ensuring the highest standards of quality and customer satisfaction.