Afrodita

Afrodita is the leading chain for lingerie, swimwear, sleepwear and leisurewear in Israel. Currently the chain maintains 72 stores in Israel, including in prime locations such as popular malls. Approximately two third of the stores are Company-owned and the rest are run by franchisees. The chain (inc franchisees) has approximately 550 employees. Afrodita maintains a highly assorted inventory, unparalleled in Israel and meeting customer needs for any event, color and size. The various designs and brands at Afrodita play a major part in its success. The team has developed a product mix that emphasizes the European brands that are always presented at the international shows in Lyon and Paris. We are proud to be the exclusive retailers in Israel of leading US made brands. The best and leading designs are selected from each brand. Thus, the chain holds world leading brands for large sizes, sports bras, nursing bras, push-up bras, minimizers, lace bras and smooth bras that are always in style.