Ah So Insights

The wine and spirit industry has been slow adopt new ideas and techniques for sales, management, and branding. Ah So Insights embraces the notion that emotional intelligence and diversity should be more highly valued. The status quo isn’t good enough because it favors serving the past more than it values its stakeholders. It’s all a rather funny paradigm for this, the thing we call the hospitality business. So, what can you expect from Ah So Insights? - A roadmap for new salespeople. Let’s face it. No matter where you land your first gig, this job doesn’t come with much in the way of training. Luckily, there’s no need to figure it all out from scratch. Let Ah So Insights be your mentor. - Best practices for experienced managers and salespeople. Design smarter incentives, size up your competition, price your products properly, and find and hire talent like a pro. Pick up MBA skills when you don’t want to bother with reading the Harvard Business Review. - Great ideas from other disciplines reimagined for the wine and spirit biz. Wine and spirits are boring. People and the things they do are interesting. Learn from people outside of the (Champagne) bubble. - Techniques for wineries and distilleries working with importers and distributors. When you recognize that speaking to a brand or portfolio manager once a month isn’t getting the results you desire, Ah So Insights offers ideas into improving your business beyond the cellar door. - Thoughts on branding: products, people and companies. Because we’re all snowflakes and owning who we are isn’t as simple as having an Instagram account.